Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Bryant Gillespie, Peter Kourounis, and Michael Riley.

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Latest Episodes

Why 90% of Sign Shop Ads Fail (Ex-Googler Explains)

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why...

The Rapid Evolution of AI Tools: AI Part 2

In this episode, Bryant and Mike continue their deep dive into the ever-evolving world of AI, building on the discussion from the previous episode. They explore the ra...

The "Ominous" AI Episode: AI Part 1

In this episode, Bryant and Michael take a deep dive into how AI is reshaping the sign and design industry. They explore its growing impact on the creative process, di...

The 10 Sign Shop Commandments - Part 2

In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. The...

The 10 Sign Shop Commandments - Part 1

In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. The...

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