Carving a Niche // Jim Dawson of Synergy Sign & Graphics

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Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.

This episode is sponsored by:

GCI Digital Imaging
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Key Points Discussed:

- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.

- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop. 

-Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.

-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.

- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.

- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage.
-Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y

-Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.

In this episode...

00:00            Intro
00:38            Sponsor
01:27             Catching Up
04:40            Winning a Lottery
09:12             About Jim
10:25             Working with Wife
13:55             From Animator to cabinet shop to signage
19:12              The Progression.
22:12             Storefront walk-in traffic
28:07             Inflection Point 
31:12              Jim’s architecture projects   
33:12              Fulfilling Client Expectations
36:25             90-day Terms
38:18              Equipments
43:20             Fire Prevention
46:02             Workflow with architecture Projects.
52:30             Pricing Method
57:05             Changes in the Industry
01:02:42        Jim’s Workshop
01:12:12          Sign Shop School

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Carving a Niche // Jim Dawson of Synergy Sign & Graphics
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