Carving a Niche // Jim Dawson of Synergy Sign & Graphics
Download MP3Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.
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This episode is sponsored by:
GCI Digital Imaging
Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics.
Discover more in Episode #9 or visit https://gci-digital.com.
Jaco Wholesale Sign Products
Looking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping.
Visit https://sign.supply/bss/ for a quote and $50 off your first order.
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Links:
Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QY
Synergy Signs Instagram: https://www.instagram.com/synergy_signs/
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Key Points Discussed:
- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.
- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop.
-Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.
-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.
- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.
- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage.
-Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/
-Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.
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In this episode...
00:00 Intro
##-##
This episode is sponsored by:
GCI Digital Imaging
Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics.
Discover more in Episode #9 or visit https://gci-digital.com.
Jaco Wholesale Sign Products
Looking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping.
Visit https://sign.supply/bss/ for a quote and $50 off your first order.
##-##
Links:
Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QY
Synergy Signs Instagram: https://www.instagram.com/synergy_signs/
##-##
Key Points Discussed:
- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.
- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop.
-Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.
-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.
- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.
- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage.
-Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/
-Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.
##-##
In this episode...
00:00 Intro
00:38 Sponsor
01:27 Catching Up
04:40 Winning a Lottery
09:12 About Jim
10:25 Working with Wife
13:55 From Animator to cabinet shop to signage
19:12 The Progression.
22:12 Storefront walk-in traffic
28:07 Inflection Point
31:12 Jim’s architecture projects
33:12 Fulfilling Client Expectations
36:25 90-day Terms
38:18 Equipments
43:20 Fire Prevention
46:02 Workflow with architecture Projects.
52:30 Pricing Method
57:05 Changes in the Industry
01:02:42 Jim’s Workshop
01:12:12 Sign Shop School
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Are you a sign or print shop owner?
Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.
Interested in being a guest on the show or have questions for our team? Reach out to us at [email protected].
##-##
Are you a sign or print shop owner?
Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.
Interested in being a guest on the show or have questions for our team? Reach out to us at [email protected].
