Art Department Efficiency // Adam Wold of Creative Sign Designs

Download MP3
Having been in the industry for 23 years, Adam started as a production employee within a franchised sign company. From there, he moved into production management, then inside/outside sales, and now, for the last 6 years, he has been working as a Director of Project Development, managing the sign design team of Creative Sign Designs. 

This episode is sponsored by:
GCI Digital Imaging - Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9 to see for yourself.  So, if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

Learn more and place your first order at
In this episode...
00:00  Intro
00:38  Sponsor
01:33  Catching up
04:02   Welcoming Adam
04:40   Adam’s backstory
10:50   Creative Sign Designs
13:10   Role in creative sign designs
15:30   Adam’s team         
19:33  Hiring Designers for 5700 requests
25:40   Hunting for good people
28:40   Workflow and processes of the business
38:26   Helping designers design 
40:32   Day-to-day within the department
43:30   Advice for the small design team
47:10   Facilitating communication across department
51:30   Thoughts on A.I
55:30   Useful CorelDRAW plugin
57:45   Future for Creative Sign Designs

Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (

Would you be interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at [email protected].

Creators and Guests

Art Department Efficiency // Adam Wold of Creative Sign Designs
Broadcast by