Rising To The Challenge // Karrie Brock - Owner of FASTSIGNS Toledo

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We're joined by national brand and sign package award winner Karrie Brock – owner of two FASTSIGNS locations / Toledo and Maumee OH. We discuss her conversion from an independent sign shop to the FASTSIGNS franchise and how they handle large fabrication projects that the franchise is not typically known for. We also discuss women in the sign industry and Karrie sets us straight on what men in the sign industry sometimes get wrong.

This episode is sponsored by:
GCI Digital Imaging
Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself.  So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

Learn more and place your first order at https://gci-digital.com.

In this episode...
  • 00:00 - Intro
  • 01:21 - Welcome
  • 02:10 - Peter's Sign shop consulting/coaching Experience
  • 08:45 - Guest introduction
  • 14:15 - Karrie welcome
  • 15:55 - Karrie's journey
  • 19:00 - Advantages of being a franchise vs. independent company
  • 23:20 - Most Advantageous benefit
  • 26:40 - Awards/City Eggs project and Peter's shocker 
  • 34:30 - Key to turn the customer to the largest account
  • 36:03 - What do men do wrong? 
  • 40:20 - Working with husband
  • 42:56 - Experience as a woman in the industry
  • 44:15 - Advice for other women in the industry
  • 46:50 - Women asking better questions than most men
  • 48:40 - Fastsigns and fabricating 
  • 58:35 - Future plans
  • 01:01:00 - Closing

Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/)


Want to follow the crusty sign guys?

Bryant from Better Sign Shop


Michael from Letterbox Sign Design


Peter from Sign Shop Consulting

Interested in being a guest on the show? Have questions you'd like to hear us answer on the air?
Reach out to us.

Creators and Guests

Rising To The Challenge // Karrie Brock - Owner of FASTSIGNS Toledo
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