Better Sign Shop Podcast | Rising To The Challenge // Karrie Brock

Rising To The Challenge // Karrie Brock - Owner of FASTSIGNS Toledo

April 25, 2023 / 01:02:34/E17 Download MP3

We're joined by national brand and sign package award winner Karrie Brock – owner of two FASTSIGNS locations / Toledo and Maumee OH. We discuss her conversion from an independent sign shop to the FASTSIGNS franchise and how they handle large fabrication projects that the franchise is not typically known for. We also discuss women in the sign industry and Karrie sets us straight on what men in the sign industry sometimes get wrong.

---
This episode is sponsored by:
GCI Digital Imaging
Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

Learn more and place your first order at https://gci-digital.com.

In this episode...

00:00 - Intro
01:21 - Welcome
02:10 - Peter's Sign shop consulting/coaching Experience
08:45 - Guest introduction
14:15 - Karrie welcome
15:55 - Karrie's journey
19:00 - Advantages of being a franchise vs. independent company
23:20 - Most Advantageous benefit
26:40 - Awards/City Eggs project and Peter's shocker
34:30 - Key to turn the customer to the largest account
36:03 - What do men do wrong?
40:20 - Working with husband
42:56 - Experience as a woman in the industry
44:15 - Advice for other women in the industry
46:50 - Women asking better questions than most men
48:40 - Fastsigns and fabricating
58:35 - Future plans
01:01:00 - Closing

---

Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/)

---

Want to follow the crusty sign guys?

Bryant from Better Sign Shop