Getting on the Right Track // Joe Arenella - Signtracker

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Having owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey in the industry, what it's like making software for sign makers, and more. He also shares his advice for newer business owners and how to get unstuck.

This episode is sponsored by:
GCI Digital Imaging
Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself.  So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

Learn more and place your first order at
In this episode...
00:00  Intro
02:20 Peter's ChatGPT experience
05:54 Guest intro
07:30 Need of software like SignTracker and the journey
17:30 Favorite feature about SignTracker
19:55 Takeaways from SignTracker
23:15 Support team in SignTracker
24:50 Attracting the next 500 shops
31:00 Growing technology
34:40 Process for delivering
37:30 Why SignTracker software over others
41:00 Onboarding with the software
44:50 Missing Piece
48:00 From Technician to Owner
53:45 Mental health and alcohol

Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (


Want to follow the crusty sign guys?

Bryant from Better Sign Shop
- Better Sign Shop Website:
- Better Sign Shop Facebook page:


Michael from Letterbox Sign Design
- Letterbox Sign Design Website:
- Facebook page:


Peter from Sign Shop Consulting
- Sign Shop Consulting Website:

Interested in being a guest on the show? Have questions you'd like to hear us answer on the air?
Reach out to us.

Creators and Guests

Joe Arenella
Joe Arenella
Founder @SignTracker & Behind the Signs Community
Getting on the Right Track // Joe Arenella - Signtracker
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