Shop Owner Q&A - August

Download MP3
Peter, Michael, and Bryant answer questions from listeners on how to manage shop minimums, how much to pay yourself as a shop owner, and how to get new leads for your sign shop.
Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations.

1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders?

2. How much should you be paying yourself as the owner of a sign shop

3. How can I get new leads for my sign company? What’s worked well for you all?

In this episode, we discuss...
  • How to address minimum orders (09:13)
  • The importance of qualifying customers (13:05)
  • Locking the doors and going appointment only (14:46)
  • Walk-in customers get shown the door for $50 (16:37)
  • 'Shop minimums' creating poor experiences for customers (19:21)
  • How to use a minimum order amount to upsell (22:28)
  • What to do when large accounts need small orders (29:07)
  • The difference between a large account vs a good account (33:53)
  • How much should you be paying yourself? (35:08)
  • Are you a key employee as well as an owner? (38:17)
  • Importance of having financial experts on your team (42:07)
  • How can I get new leads for my shop? (43:37)
  • Who's your customer (46:34)
  • Using pay-per-click ads (49:04)
  • Don't ignore face-to-face marketing (51:13)
  • Rapid-fire takeaways (57:01)

Links from the episode

Follow the crusty sign guys

Bryant from Better Sign Shop

Michael from Letterbox Sign Design

Peter from Sign Shop Consulting

Have questions you'd like to hear us answer on the air?
Email us at [email protected]

Interested in being a potential guest on the show?
Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU
Shop Owner Q&A - August
Broadcast by