Better Sign Shop Podcast

You’ve seen his work even if you didn’t know his name. Legendary sign crafter Shane Durnford joins us for a mindblowing conversation about our chosen craft. 🤯 Shane opens up about his personal experience with burnout. And he also shares invaluable advice for those looking to venture into high end signage – revealing a little bit about his secret sauce. Another can’t miss episode!
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This episode is sponsored by:
GCI Digital Imaging
Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself.  So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

Learn more and place your first order at https://gci-digital.com.
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In this episode...
00:00:00 Intro
00:01:30 Catching up
00:04:20 Bryant’s Appendix surgery
00:09:00 Guest intro
00:13:00 Shane’s backstory
00:16:10 First high-relief carving
00:17:25 Shane’s designs / Emotion and commerce
00:24:00 Shane’s not a sign guy
00:34:18 Stepping away from the industry
00:41:10 Avoiding burnout
00:50:15 Obsession to detail
00:56:25 Creative Process 
01:07:45 Advice for sign shop
01:15:40 Future Plans
01:19:29 What Shane wants to be remembered for
01:24:07 Shane’s workshop
01:27:02 Outro

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Links from the Show

Recommended Books
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The Old Way of Seeing
https://www.amazon.com/Old-Way-Seeing-How-Back/dp/039574010X/

Shane’s Work
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It speaks for itself… Check out his website
https://jaycefoxstudios.com/environmental-sign-design

Shane’s Workshop
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If you’re at all interested in furthering your design skills and becoming a better sign maker, check out the details and join Shane’s in-person workshop.
https://jaycefoxstudios.com/sign-design-workshop

Other Signmakers to Follow
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Dirk Rampling
https://www.dirkssigns.com.au/

Roger Cox
https://houseofsignsco.com/carved-dimensional-signs-colorado/

Dan Sawatzky
https://www.imaginationcorporation.com/attractions

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Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind)

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Want to follow the crusty sign guys?

Bryant from Better Sign Shop
- Better Sign Shop Website: https://www.bettersignshop.com
- Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop

Michael from Letterbox Sign Design
- Letterbox Sign Design Website: https://www.letterboxsigndesign.com/
- Facebook page: https://www.facebook.com/letterboxsigndesign

Peter from Sign Shop Consulting
- Sign Shop Consulting Website: https://www.signshopconsulting.com/

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Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.