Signs of Balance // Shane Durnford of Jayce Fox Studio

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You’ve seen his work even if you didn’t know his name. Legendary sign crafter Shane Durnford joins us for a mindblowing conversation about our chosen craft. 🤯 Shane opens up about his personal experience with burnout. And he also shares invaluable advice for those looking to venture into high end signage – revealing a little bit about his secret sauce. Another can’t miss episode!
This episode is sponsored by:
GCI Digital Imaging
Your large/grand format trade printing partner

Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself.  So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics

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In this episode...
00:00:00 Intro
00:01:30 Catching up
00:04:20 Bryant’s Appendix surgery
00:09:00 Guest intro
00:13:00 Shane’s backstory
00:16:10 First high-relief carving
00:17:25 Shane’s designs / Emotion and commerce
00:24:00 Shane’s not a sign guy
00:34:18 Stepping away from the industry
00:41:10 Avoiding burnout
00:50:15 Obsession to detail
00:56:25 Creative Process 
01:07:45 Advice for sign shop
01:15:40 Future Plans
01:19:29 What Shane wants to be remembered for
01:24:07 Shane’s workshop
01:27:02 Outro

Links from the Show

Recommended Books
The Old Way of Seeing

Shane’s Work
It speaks for itself… Check out his website

Shane’s Workshop
If you’re at all interested in furthering your design skills and becoming a better sign maker, check out the details and join Shane’s in-person workshop.

Other Signmakers to Follow
Dirk Rampling

Roger Cox

Dan Sawatzky

Ready to systemize and scale your shop?
Start by creating your free account on the Better Sign Shop platform at

Are you a sign or print shop owner?
Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (

Want to follow the crusty sign guys?

Bryant from Better Sign Shop
- Better Sign Shop Website:
- Better Sign Shop Facebook page:

Michael from Letterbox Sign Design
- Letterbox Sign Design Website:
- Facebook page:

Peter from Sign Shop Consulting
- Sign Shop Consulting Website:

Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.

Creators and Guests

Signs of Balance // Shane Durnford of Jayce Fox Studio
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